WHAT GIVES US HOPE?

HEALTH IN COLOR, INC. (HNCOLOR) IS A CONVERGENT AND RADICAL RESEARCH AND DEVELOPMENT LAB DEDICATED TO INVESTIGATING, CREATING AND EVALUATING DIGITAL ENGAGEMENT, LEARNING AND COMMUNICATIONS TOOLS THAT SUPPORT CUMULATIVE AND SUSTAINED HEALTH AND WEALTH IN POPULATIONS OF COLOR.

In these, rapidly evolving and technology-driven times, Health in Color, Inc. is a disruptive innovator seeking to support populations of color with easy access to culturally-tailored digital engagement, learning and communications scaffoldings that have not historically been built for their appeal and consumption. To reach our goal, we are: 1) observing and questioning what is and has been, 2) going beyond past and present boundaries to experiment with and pilot new concepts and 3) enlarging our territory to new people and partners with diverse backgrounds and perspectives.

We subscribe to the World Health Organization (WHO’s) definition of Health – July 1946: Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity…

How will we disrupt the present and embrace the future?

The technology and business sectors are rapidly planning for the successor to the mobile internet – metaverse. The metaverse is a dramatically emerging concept of online, 3D and virtual spaces that connect users together (Kevin W. Allen, 2021), expected to fully evolve in the next decade.

The metaverse will be a virtual universe with digital experiences that allow people to work, engage, transact business, learn and have fun without geographical boundaries. Proto-metaverse (Matthew Ball, 2020) is already progressively evolving through gaming platforms, virtual meetings, social media and blockchain.

If knowledge is power…and knowledge has truly gone digital…and is ultimately going virtual (metaverse)…

then populations of color must have the options for entrée to these powerful technology platforms that

have the ability to enhance health and life satisfaction.

Laverne Morrow Carter, Ph.D., MPH – Founder, President and Chief Innovation Officer

What Will Order Our Steps?

We will use new digital media...

TO EDUCATE, MOTIVATE and SUPPORT CHILDREN, YOUTH AND EMERGING ADULTS FROM FAMILIES AND COMMUNITIES OF COLOR IN A POSITIVE TRANSITION TO AND THROUGH ADULTHOOD. LYFE VIRTUALLY©

We will use mobile technology...

TO IMPROVE PATIENT-CENTERED CARE THROUGH CULTURALLY-CENTERED PATIENT EDUCATION IN POPULATIONS OF COLOR. BEHEALED VIRTUALLY©

We will investigate and create...

SCRIPTED AND NON-SCRIPTED CONTENT FOR TV STREAMING WITH A FOCUS ON HEALTH PROMOTION AND DISEASE MANAGEMENT IN PATIENTS OF COLOR. HEALTHINCOLORTV©

We will ultimately combine..

How Far have we come?

The company was founded by Dr. Laverne Morrow Carter in St. Louis, Missouri in 1985 and has moved through more than 35 years of blessed and successful business seasons focused on investigating and implementing community-based solutions across the lifespan in communities of color. The company started its journey by providing training and technical assistance support to U.S. federal agencies and nonprofits, moved into community-based intervention research with a dedication to positive outcomes for youth of color and patients of color – and is now laser-focused on innovative and culturally-tailored digital engagement, learning and communications products for populations of color. Over the past eight years, with a stellar team of research entrepreneurs, software developers and on-going seed funding from the National Institutes of Health (NIH), we have constructed three highly appealing serious learning games that were successfully beta tested with hundreds of real world adolescent users of color in school and after-school settings.